SEO (Search engine optimisation)
Get your site seen by broader audiences
You’ve got a great store, fantastic products and expert knowledge but potential customers can’t find you online. In today’s digital world, most shoppers start their journey with a search engine. If your store doesn’t appear at the top of the results, you’re missing out on sales.
While Shopping Ads match exact searches to specific products, SEO (Search Engine Optimisation) gets you noticed in broader search terms.
The challenges and opportunities
Many independent retailers struggle with:
- Competing against larger retailers with bigger marketing budgets
- Outdated or ineffective website content that doesn’t attract traffic
- Local customers choosing competitors because they rank higher in search.
- The complexity of SEO, knowing what works and what doesn’t
Why it’s good to optimise for broader searches
- Over half of all website traffic comes from broader organic search.
- Get in seen by more potential customers early in their buying journey.
- Attract a steady stream of visitors who find you naturally through search results and are ready to purchase.
- Strengthen your credibility with Google over time, helping you to cut down your reliance on paid ads.
- Boost your visibility on Google with well-structured sitemaps and technical SEO.
- Reduce customer acquisition costs and improve your bottom line.
Find expert SEO guidance to help grow your business
SEO might seem tricky and time-consuming, but at Citrus-Lime, our experts are here to make it simple.
See how the right SEO strategy can boost your Cloud POS Ecommerce site’s visibility. Click below to talk to the Success Team today about SEO today!
Want to get more customers in-store?
While core SEO increases your online sales, Local SEO helps bring nearby customers to your store.