Category: Retail Advice
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The era of ‘rep as advisor’ is over: here’s what’s changing in bike shop buying decisions
Sales reps used to talk bike shops out of bad buys. Now that job falls to your own sales data. Here’s what’s changed, and what to check before your next order.
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60 years in the bike industry: 6 takeaways from Jay Townley
From sales reps to service departments, Jay Townley shares what’s changed in cycling retail, and what independent bike shops need to fix.
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You created it all. You’d better choose who carries your gospel
A product’s identity can fracture at every handoff between distributor and retailer. Here’s why choosing the right partners matters in the bike business.
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A guide to Black Friday and Cyber Monday for independent retailers
Black Friday doesn’t have to mean deep discounts. Here’s how independent retailers can win peak trading season without giving away their margin.
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From supplier catalog to shop floor to website: what a connected bike shop looks like
See what changes when your bike shop system connects directly to your suppliers. Live stock, automatic product listings, and less manual work across the board.
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From stabbing in the dark to understanding
A distributor never sees the market directly, only what its retail network is able to report. Here’s why the gaps in that picture matter more than the tools built on top of it.
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Is your tack shop ready for what comes after show season?
September is the busiest transition point in the equestrian retail year. Here’s how to use what the summer told you to make better stock decisions this autumn.
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6 ways integrated chip and pin changes how your shop runs
See how integrated chip and pin connects your card machine to Cloud POS, cutting keying errors and making cashing up simpler for your team.
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Great service, lost sale: what’s actually happening in bike retail?
Your bike shop delivers great service but still loses sales to Amazon and DTC brands. Here’s what’s actually standing between the customer and the sale.
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Why the customer journey starts long before anyone walks through your bike shop door
Most bike shop customers are searching online before they visit. Here’s how to make sure your shop shows up, your website works, and your inventory is ready to sell.