Case study: chenango point cycles

Chenango Point Cycles is a well-established bike shop in Binghamton, NY. It serves both casual riders and serious cyclists with a strong focus on specialist bikes and service and repairs. 

The business was running a fragmented retail system comprising its Point of Sale, service management, inventory tracking and ecommerce.

The disconnect between systems made it problematic to monitor inventory and manage parts for the workshop jobs.

The cumbersome ecommerce set-up also made it difficult to generate more revenue through its website.  

Ultimately, the lack of integration in the existing system was creating bottlenecks and inefficiencies, which was slowing Chenango Point’s growth and limiting operational oversight.

Chenango Point recognized that continuing with multiple systems was unsustainable if it wanted to grow. This issue was particularly relevant if it aspired to increase its online sales.

Having identified the need to consolidate its retail systems, Chenango Point partnered with Citrus-Lime to unify its in-store and online operations.

By implementing the End-to-End versatility of Cloud POS, Chenango Point was able to replace the patchwork of disjointed applications with one streamlined solution.

Incorporating the integrated Cloud POS Ecommerce solution meant that the business was able to capitalize on accurate, real-time inventory visibility, both in-store and online.

Adding Cloud POS Workshop improved workshop job processing to create a more efficient service and repair center.

With Cloud POS in place, Chenango Point Cycles has significantly improved efficiency in managing service and repair workflows, inventory control across both its store and through its website. Key improvements include:

Workshop Efficiency: The ability to pre-order and track parts specifically for service jobs brought immediate value. By ordering parts through POs ahead of a bike being received, staff can prepare before bikes even arrive. This change alone saves up to a week on average per workshop job

Inventory Control: Real-time stock visibility ensures the right products are available for both retail and online customers

Ecommerce Growth: The integrated website supports Chenango Point’s long-term strategy to drive more online sales. This is boosted by Google Shopping campaigns, which are managed by Citrus-Lime on behalf of the business

Seamless Onboarding: The transition to Cloud POS was described as “invaluable” due to the fast, knowledgeable and responsive support Citrus-Lime provided

True Scalability: With Cloud POS in place, Chenango Point Cycles is well positioned to scale as its retail and ecommerce operations expand. The business now functions with greater efficiency, freeing up time for customer service and strategic growth initiatives.

Real-time stock control, in-store and online.

Integrated, award winning websites proven to sell products.

Accurate product data handling between your suppliers and you.

One-to-one training and free on-going customer support.

A convenient and hassle free door-to-door delivery service.

Build a loyal tribe of repeat purchasers to reduce customer acquisition costs.

Improve the efficiency and profitability of your workshop.

An online booking feature that cuts admin around service and repair bookings.

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Non-Customer – Website

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