Case study: hatton park saddlery
From Clicks to Bricks
Hatton Park Saddlery is an independent equestrian retailer based in Ludlow, Shropshire. When Joe Davies launched his business in 2022, he did so as an online-only retailer.
Joe recognised that he was entering a competitive and well-established UK equestrian market. If his business was going to scale quickly and professionally, he needed a retail system capable of handling ecommerce, stock and suppliers. He also acknowledged that future growth would come as a result of targeted digital marketing campaigns.
The challenges
As a brand new equestrian retailer, Hatton Park Saddlery faced a set of challenges familiar to many independents:
- Building visibility in a crowded online market
- Managing stock efficiently across supplier feeds and an expanding catalogue
- Ensuring the ecommerce experience matched customer expectations
- Maintaining accuracy and professionalism with limited early resources
- Planning for eventual expansion into a physical retail space
Joe needed a system that could eliminate manual admin, grow with demand and ensure that every customer interaction felt seamless and trustworthy.
Identifying the gaps
Working closely with Citrus-Lime, several areas were identified where Cloud POS could help Joe’s business:
Creating a centralised, scalable retail operation: Launching with disconnected systems would have created bottlenecks and confusion as order volumes grew. Cloud POS provided an immediate End-to-End solution, uniting ecommerce, stock, purchasing, reporting and supplier feeds in one place.
Building a professional, high-performing ecommerce presence: Cloud POS Ecommerce gave Hatton Park Saddlery a clean, user-friendly storefront backed by real-time stock accuracy and automated order processing. This allowed the business to grow quickly without operational strain.
Establishing strong digital marketing foundations: Through Citrus-Lime’s Digital Marketing, Search Engine Optimisation (SEO) and Local SEO services, Joe was able to increase online visibility, drive traffic and grow brand awareness far quicker than traditional marketing alone.
Preparing for a smooth “clicks to bricks” transition: With integrated reporting and complete stock visibility, Joe could confidently invest in stock, understand demand and open a physical shop without disrupting operations.
The results
The transformation has been remarkable. Joe says: “We wouldn’t be anywhere without Citrus-Lime.” He describes both the system and the support as “amazing” and “unreal,” crediting Cloud POS as a core driver in Hatton Park Saddlery’s success.
Since its first trading year, Hatton Park Saddlery has achieved an extraordinary 338% growth, expanding far beyond what Joe imagined.
In a rare reversal of the traditional retail model, the business grew from online-only to opening its first physical store and the response was immediate. The shop recorded around 400 individual customer sales in its first month.
The business has grown to a team of seven and continues to increase its product range, in-store presence and online reach.
With ongoing support and digital marketing services from Citrus-Lime, Hatton Park Saddlery continues to refine its online performance, attract new customers and build a loyal equestrian following.
Launching with Cloud POS, Hatton Park Saddlery also utilises supplier integrations and stock feeds to expand its product range early, without the risk and cost of holding large amounts of stock.
Our Mission.
We’re on a mission to empower independent retailers by helping you meet challenges head on. From making everyday tasks easier and faster to complete to insightful reports that help you make informed decisions about your business, we’ve got you covered.
We do this by helping you stay in control of your business, in-store and online, reducing your end-of-season discounting and motivating customers to buy from you again.
What our customers think
“Cloud POS Supplier Integration makes a great deal of sense to show brands to their full potential, drive sales and save acres of time. Hats off to whoever’s idea it was. It feels like the future.”
“Our Google Shopping campaign has been fantastic. The expertise and professionalism made the process painless and brought the online store to a much wider audience. We’re delighted to see our growth in online revenue.”
“We looked … there isn’t another retail system out there that cost-effectively delivers the End-to-End solution like that of Citrus-Lime Cloud POS. It doesn’t seem to exist.”
“For a seasonal retail business like ours, Cloud Reports is virtually faultless.”
“We now know what we’ve got and what sells; we just run the report and we can see what’s going out.”
“Another thing with the system is that you can instantly get the figure of your margins.”
What is Cloud POS?
Point of Sale
Real-time stock control, in-store and online.
Ecommerce
Integrated, award winning websites proven to sell products.
Supplier Integration
Accurate product data handling between your suppliers and you.
Free Support
One-to-one training and free on-going customer support.
Courier Integration
A convenient and hassle free door-to-door delivery service.
Workshop Scheduling
Improve the efficiency and profitability of your workshop.
An online booking feature that cuts admin around service and repair bookings.
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