Case study: Middle of town Cycling

How Middle of Town Cycling got a partner, not just a new retail system

Based in the heart of Kentucky, USA, Middle of Town Cycling is more than just a bike shop. Known for expert service, community events and top-notch bike clothing and gear, the team has built a loyal local following.

But as the business has grown, so have the demands on its operations. While it was ready to serve more customers in its local area of Louisville and beyond, its outdated retail system was holding it back.

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The challenges

In particular, Middle of Town Cycling faced three major roadblocks:

✅ Conscious of the size of the shift, it wasn’t just software that was required; Middle of Town needed a partner. Onboarding, training and after-sales support were critical for a smooth transition

✅ Its old POS system couldn’t keep up. It lacked the flexibility, reporting and data capture tools needed to manage a modern workshop and expanding inventory

✅It wanted to build its online presence to attract more customers, not just from Kentucky, but from out of State too. The problem, however, was that it didn’t have the infrastructure to sync inventory and manage its website effectively

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Identifying the gaps

After researching several different platforms, Middle of Town was unable to find a suitable retail system that would meet its immediate needs and could scale for future growth.

What set Citrus-Lime apart wasn’t just its cloud-based POS and integrated Ecommerce; it was the exceptional partnership and ongoing support that Citrus-Lime offers.

From the first consultation, Citrus-Lime’s Onboarding Team took the time to listen to staff to understand the specific needs of the business and tailor the onboarding experience to meet the challenges Middle of Town faced. This made the transition to Cloud POS a smooth process.

Training was practical and hands-on, helping staff get up to speed quickly and, crucially, without disrupting daily operations. Similarly, Citrus-Lime’s Support Team responded to questions fast, offering clear guidance and proactive solutions during the changeover.

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The results

Staff received comprehensive training so they feel confident and in control of operating Cloud POS, getting the best out of the system. They also have the added value of receiving ongoing support should they need it.

The real-time inventory tracking of Cloud POS has streamlined day-to-day operations, allowing the staff to get through tasks quickly and easily.

Cloud POS provides Middle of Town Cycling with a scalable retail solution. As the business grows, there won’t be a need to research and invest in a replacement system; Cloud POS will grow with it.

Cloud POS syncs inventory across the physical store and the website, allowing Middle of Town to confidently sell beyond its local market.

Cloud POS Workshop has improved efficiency in the service and repair center, resulting in over 2,000 workshop bookings being carried out a year.

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Our Mission.

We’re on a mission to empower independent retailers by helping you meet challenges head on. From making everyday tasks easier and faster to complete to insightful reports that help you make informed decisions about your business, we’ve got you covered.

We do this by helping you stay in control of your business, in-store and online, reducing your end-of-season discounting and motivating customers to buy from you again.

What our customers think

“Cloud POS Supplier Integration makes a great deal of sense to show brands to their full potential, drive sales and save acres of time. Hats off to whoever’s idea it was. It feels like the future.”

“Our Google Shopping campaign has been fantastic. The expertise and professionalism made the process painless and brought the online store to a much wider audience. We’re delighted to see our growth in online revenue.”

“We looked … there isn’t another retail system out there that cost-effectively delivers the End-to-End solution like that of Citrus-Lime Cloud POS. It doesn’t seem to exist.”

“For a seasonal retail business like ours, Cloud Reports is virtually faultless.”

“We now know what we’ve got and what sells; we just run the report and we can see what’s going out.”

“Another thing with the system is that you can instantly get the figure of your margins.”

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