Case study: Spoke-N-Sport

Growing sales and reach without hardware investment

Based in Sioux Falls, South Dakota, Spoke-N-Sport was experiencing limitations in selling through its website and its aging POS system. Already well-established in the bike market, Spoke-N-Sport had expanded into snow sports; an investment it was keen to see a return on.

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The challenges

While Spoke-N-Sport recognised the opportunity for its product range, it was aware of three key challenges:

✅ First, compared to the in-store results, Spoke-N-Sport’s website was delivering limited online sales

✅ Second, although the store was well established in the local area, it needed to market its bike and snow products further afield to capitalise on the growth opportunity

✅The third problem was that its POS hardware was nearing its end of life. Staying with its existing provider would have required a major investment in replacement servers and infrastructure

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Identifying the gaps

Having discussed Spoke-N-Sport’s goals and challenges, Citrus-Lime conducted a full website audit to identify where improvements in its ecommerce offer, in-store POS processes and Workshop could be made. The web design team worked closely with staff at Spoke-N-Sport to build a new, visually compelling and functionally robust website that would accommodate the cycle and snow product ranges.

Research was also undertaken to find solutions to attract potential customers from a wider geographic area. Once the site was built, Citrus-Lime’s Digital Marketing Team set about implementing Google Shopping campaigns to drive high-intent traffic to the website.

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The results

Within the first six months of Spoke-N-Sport’s new website going live, online revenue accounted for 21% of total store revenue. The improved ecommerce experience, combined with focused marketing, has helped Spoke-N-Sport attract a wider customer base and streamline the online buying journey.

The new website incorporates shipping options based on weight as opposed to being courier-specific. In doing this, Spoke-N-Sport can ship bikes, snow gear or accessories to customers across the US, reducing reliance on the local market.

By switching to Cloud POS, Spoke-N-Sport avoided the need to invest in costly new servers, saving several thousand dollars.

Cloud POS allows for real-time transactions and inventory updates, helping staff reduce the time it takes to complete everyday tasks. As a cloud-based retail solution, Cloud POS is portable, meaning Spoke-N-Sport can use it in-store, while exhibiting at trade shows or attending local events.

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Our Mission.

We’re on a mission to empower independent retailers by helping you meet challenges head on. From making everyday tasks easier and faster to complete to insightful reports that help you make informed decisions about your business, we’ve got you covered.

We do this by helping you stay in control of your business, in-store and online, reducing your end-of-season discounting and motivating customers to buy from you again.

What our customers think

“Cloud POS Supplier Integration makes a great deal of sense to show brands to their full potential, drive sales and save acres of time. Hats off to whoever’s idea it was. It feels like the future.”

“Our Google Shopping campaign has been fantastic. The expertise and professionalism made the process painless and brought the online store to a much wider audience. We’re delighted to see our growth in online revenue.”

“We looked … there isn’t another retail system out there that cost-effectively delivers the End-to-End solution like that of Citrus-Lime Cloud POS. It doesn’t seem to exist.”

“For a seasonal retail business like ours, Cloud Reports is virtually faultless.”

“We now know what we’ve got and what sells; we just run the report and we can see what’s going out.”

“Another thing with the system is that you can instantly get the figure of your margins.”

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