Know your numbers.
Run your shop with confidence.
Most independent bike shops are working hard but flying blind on margin, stock and what the workshop is actually worth. It’s time for that to change.
Margin visibility
Inventory control
Workshop profitability
Smarter buying
Webinar · May 27 2026 · 4:30 PM-5:30 PM BST
Making the numbers work: A live conversation for independent bike shops
An honest conversation about what it really takes to run a more profitable independent bike shop: stock visibility, margin management, workshop performance, and what retailers doing this well have in common.
Panel
Chad Pickard
Business Consultant, Spoke-N-Sport
Drew Jordan
Owner, Andy Jordan’s Bicycle Warehouse
Cory Cunard
Owner, Bike Central
Chad Pickard
Business Consultant, Spoke-N-Sport
Cory Cunard
Owner, Bike Central
Drew Jordan
Owner, Andy Jordan’s Bicycle Warehouse
44%
of independent bike shops reported profitability down in 2024
Cycle Industry News Survey 2024 · UK
64%
cite discount-driven consumers as their top ongoing challenge
Cycle Industry News Survey 2025 · UK
#1
fair and steady margins — what independent retailers want most from suppliers
Cycle Industry News Survey 2024 · UK
The challenge right now
Most shops know something is wrong. Few know exactly what.
Independent bike retail has had a tough couple of years and the data backs that up. But the shops that are coming out of it in better shape tend to share one thing: they know their numbers well enough to make confident decisions, even when the market isn’t doing them any favours.
44%
of independent bike shops reported profitability down in 2024
Cycle Industry News Survey 2024 · UK
64%
cite discount-driven consumers as their top ongoing challenge
Cycle Industry News Survey 2024 · UK
#1
fair and steady margins — what independent retailers want most from suppliers
Cycle Industry News Survey 2024 · UK
habits that add up
What the best shops have in common
They can see exactly what’s happening in their business, and they act on it before it becomes a problem. Not because they’re bigger or better resourced, but because they’ve built habits that keep them close to the numbers that matter. The shops that do this consistently don’t just make better decisions. They make them faster, and with more confidence.
Seeing what earns its place
Not just what sells, but what makes money. Some lines look busy but barely cover their costs.
Inventory goes live fast
New deliveries on the website the same day. If it’s in the building, it’s ready to sell online.
The workshop is measured properly
Which jobs bring people back, which lead to a sale, and what the workshop actually contributes over a year.
Buying starts with last season’s data
When a rep calls, they already know how the range performed. The conversation starts from facts.
“I would have to wait until the end of the month, go back through invoices, and figure out what I actually paid. Now the visibility is immediate.”
Cory Cunard, Bike Central
Le Mars, Iowa
Here’s where to start
Everything you need to get a clearer picture of your business
Browse these practical resources to understand everything from where your margin is really going, to getting more out of your workshop, to making buying decisions you can back up with data.
Article
Why your new stock needs to be live online fast
New stock sells best when it’s fresh, but only if your website is ready when the delivery arrives.
Article
How to Run Your Business with Clarity and Confidence
When your systems don’t talk to each other, you end up managing the gaps instead of growing your business.
Article
Take control of your workshop with the new Workshop Module
The new Workshop Module gives you a cleaner, faster way to manage jobs and see what your workshop is worth.
Case Study
How better reporting turned insight into profit
How a Virginia e-bike retailer used smarter reporting to finally see which products were worth selling.
Got questions
We’re happy to help
If you’ve had a look and want to talk about what any of it means for your shop, get in touch and one of the team will come back to you.
Contact us
Normal UK & US Office Hours Mon – Fri: 8.30am to 5.30pm