Location: Hybrid position with your office based Norfolk, VA. Includes occasional travel around the US and Canada.
Reporting to: US General Manager
Salary: Base salary from $60,000 + (plus competitive uncapped OTE)
About Citrus-Lime:
Citrus-Lime is an exciting high-growth SaaS business providing a Cloud-based POS system to small and mid-sized retailers. We compete and win against large tech giants. We are profitable and growing fast with within the United States, whilst continuing to expand in the UK and Europe.
We’ve revolutionized the way that UK cycle retail works and helped SME companies compete and succeed against larger businesses. Following our successful rollout into the US market in 2022, we are looking to grow our US team.
About the Role
As an Account Executive, you’ll own new business sales into the US Cycle industry, end to end. This is a full-cycle role covering every lead source, self-generated, SDR-qualified, and Marketing-generated, through to signed agreement. You’ll build your own pipeline through outbound activity, re-opening lost opportunities, and your network in the cycle retail space, not just work leads handed to you.
You’ll work closely with the Head of Sales, SDRs, AE’s and Marketing, and report directly to the US General Manager.
Key Responsibilities:
- Owning the full sales cycle across all lead sources: self-generated (prospecting to close), SDR-qualified (discovery to close), and Marketing-generated (full qualification to close).
- Generating your own pipeline through outbound activity, calling Lost Opportunities to re-open closed deals, and direct prospecting into independent cycle retailers.
- Building and using personal and professional networks within the cycle industry to surface qualified leads.
- Running structured discovery, product demos, commercial negotiations, and proposal delivery.
- Maintaining 80%+ attainment against current MRR target, with full-cycle accountability.
- Working with the SDR team on lead qualification criteria and handoff process.
- Partnering with Marketing on inbound lead opportunities and response protocols.
- Giving regular feedback to Marketing and the SDR on lead quality, conversion rates, and market intelligence.
- Keeping Dynamics 365 complete and accurate, all interactions, opportunity stages, next steps, and close dates.
- Ensuring clean handover of signed customers to Onboarding, with full context documented.
Skills & Experience
Essential:
- Proven experience closing B2B SaaS deals, ideally mid-market.
- Comfortable generating your own pipeline, not just converting handed-off leads.
- Confident running a consultative sales process end to end, from cold outreach to signed contract.
- Organized and disciplined about CRM hygiene and pipeline accuracy.
- Willing to travel for trade shows and networking events.
Beneficial:
- Experience in or knowledge of the cycle retail industry.
- Familiarity with SaaS sales cycles.
- Experience using Microsoft Dynamics 365 or similar CRM.
What’s in it for you?
- Base salary from $60,000 + (plus competitive uncapped OTE).
- 20 days vacation plus 11 federal holidays and paid office closure between Christmas and January 1st.
- Hybrid working from our Norfolk, VA office.
- A company that values contribution over tenure, strong performance is recognized fast.
- Real progression opportunity as our US team grows.
- Ongoing investment in your development.
- The chance to sell something that genuinely makes a difference to the businesses you’re calling.
If this sounds like the role for you, we’d love to hear from you. Please send your CV and accompanying cover letter to Talent@citruslime.com
