Back to Buying Area

(A Little) Help turn Browsers into Buyers

The rich content on a product detail page can make for engrossing reading, and certainly helps to build value in the sale. But the depth of the page can pull people away from the desired outcome … which is turning a Browser into a Buyer.

By adding the “Back to Buying Area” feature, once the Add to Basket tools have scrolled out of view, a small overlay appears at the foot of the browser window displaying the Name and Current Selling Price of the item being viewed, and a “Buy Now” button too.

When clicked, the browser scrolls back towards the top of the Product Page, and comes to rest with the Add to Basket tools in view.

A smaller button for smaller screens

For mobile devices, the “Back to Buying Area” feature scales down to simply display the “Buy Now” button. It’s less intrusive at the smaller screen size, and it takes into account other potential features like Chat Icons and Digital Assistants.

Get a demo

If you’re interested in adding this feature to your Cloud POS Ecommerce site, speak to the Success Team and they’ll get things moving for you.