Defying Black Friday Expectations

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5th December 2022

Citrus-Lime retailers saw excellent year-on-year growth this Black Friday, despite negative predictions about general retail performance.

The general predictions about Black Friday this year weren’t positive, estimating an 18% drop from last year.

Despite this, Citrus-Lime retailers have seen an astonishing 24% total revenue growth compared to 2021. It’s fantastic to see our customers defying the general trend and doing so well.

The Digital Marketing Team here have been glued to their computers through Black Friday week, managing PPC campaigns to squeeze the most out of customers’ ad spend.

Google Ads added an extra 40% to the revenue of customers using our Digital Marketing Services. It really shows the value of connecting products with people as they search.

Nathan Hughes

Hey there! I’m Nathan, part of the Citrus-Lime Marketing Team, where I turn POS and Ecommerce jargon into content people actually understand (and maybe even enjoy). I’m usually buried in copy or tinkering with artwork. Also: big Star Wars fan, keen hiker and always chasing the perfect subject line.