Bring your products and stories together
Collections give you the freedom to design pages that do more than display products. They create experiences. By combining imagery and videos with text and curated product ranges, you can turn everyday listings into inspiring, purposeful destinations across your site.
Create context, not just categories
Traditional category pages show what you sell. Collections show why it matters.
They give you room to add visuals, tell stories and guide customers through your products in a more meaningful way. You can use them to highlight a seasonal range, launch something new or share expert advice brought to life with real products.
A flexible way to inspire and convert
Because Collections combine content and products, you can use them in all sorts of ways.
Retailers are already using them to:
- Launch new products with supporting content and lifestyle imagery
- Curate themed ranges like Staff Picks or Gift Ideas
- Turn buying guides into shoppable experiences
- Share brand stories that link straight to relevant products
It’s a simple way to link inspiration with action and keep customers exploring your site longer.
Better for shoppers, better for business
Each Collection has its own dedicated page and URL, making your site richer and easier to discover through search. Also, as they keep customers on-site longer, Collection pages offer a natural way to cross-promote and upsell products, even on the basket page.
To understand why curated visibility is more effective than showing everything, read our article on Why most products will never be seen (and why that’s OK).
See the difference
Check out some examples below to see how Collections can be used to reshape your Ecommerce experience, from lifestyle-led journal pages to curated product showcases that function like digital campaigns.
Check out how Steelworks is making the most of Collections.
* Steelworks is a Citrus-Lime testing site and not a retailer.
Check out how Balfe’s is making the most of Collections.
Check out how Highway Cycles is making the most of Collections.
Check out how The Climbers Shop is making the most of Collections.
Check out our Collections webinar
Start using Collections today
Bring content and products together across your Cloud POS Ecommerce site and see how storytelling can drive sales.
Why Most Products Will Never Be Seen (and why that’s OK)
The truth is that most products on a larger retail site are never seen by most shoppers.
And that’s not a problem to fix – it’s a reality to design for.
