Tag: ecommerce
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The cost of not showing your bike shop’s stock online
Selling online and showing your stock online are two different things. Here’s what bike shops…
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Online or in store? Why equestrian retailers need both
Equestrian customers increasingly research online and buy in store, so your shop and website need…
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How bike dealers can turn a profit beyond the product
Holly Morton shares her advice for independent bike dealers: buy with data you can trust,…
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60 years in the bike industry: 6 takeaways from Jay Townley
From sales reps to service departments, Jay Townley shares what’s changed in cycling retail, and…
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A guide to Black Friday and Cyber Monday for independent retailers
Black Friday doesn’t have to mean deep discounts. Here’s how independent retailers can win peak…
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From supplier catalog to shop floor to website: what a connected bike shop looks like
See what changes when your bike shop system connects directly to your suppliers. Live stock,…
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Is your tack shop ready for what comes after show season?
September is the busiest transition point in the equestrian retail year. Here’s how to use…
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Great service, lost sale: what’s actually happening in bike retail?
Your bike shop delivers great service but still loses sales to Amazon and DTC brands.…
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Why the customer journey starts long before anyone walks through your bike shop door
Most bike shop customers are searching online before they visit. Here’s how to make sure…
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How independent equestrian retailers can stop losing sales online
Most equestrian purchases start online. Here’s how independent tack shops can make sure their website…