Citrus-Lime & VeloLife Join Forces on Exclusive Bike Insurance Partnership
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Citrus-Lime has teamed up with cycle insurance specialist, VeloLife on an exclusive partnership for bike retailers in the UK.

The integration into Cloud POS makes registration a much smoother, quicker process for store staff and their customers, presenting bike shops with an opportunity to generate additional revenue. Signing up customers at the point of sale minimises inconvenience and provides reassurance that a bike is insured before it even leaves the store.
Speaking of the partnership, Justin Rodley, Director of VeloLife, said: “The integration with Citrus-Lime is the first of its kind and we are excited to announce this exclusive partnership. Our objective is to simplify the process to help bike dealers generate additional revenue, whilst providing customers with the reassurance that their bikes are covered from the point of purchase. The process of registering customers in-store is simple and eliminates long sign-ups that add time to the sale.”
James Steel, Director at Citrus-Lime, added: “Our partnership with VeloLife presents a significant opportunity for our retailers to boost their bottom line. It’s increasingly important for consumers to ensure that they’re covered in the event anything happens to their bikes. The likelihood of sorting this out down the line is lower than during the transaction. It’s unwanted, time-consuming admin and confidence in choosing the right policy is often low. Now, with VeloLife being integrated into Cloud POS, our retailers level up their customer service, increase revenues and help customers to find peace of mind that their investment is protected.”
If you’re interested in learning more about the integration, get in touch and one of the team will be happy to explain more.
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