For independent bike shops
Building a better-connected bike shop.
Independent bike retail has never been more competitive. The shops running a joined-up operation are staying close to their customers, staying open and staying independent.
Better Connected: Staying open and staying independent
Tuesday August 18 2026 · 4:00pm BST · 11:00am EDT
Contact us
Normal UK & US Office Hours Mon – Fri: 8.30am to 5.30pm
Watch The Webinar
Better Connected: Staying Open and Staying Independent
Independent bike retail is under real pressure. Costs are up, margins are tighter, and the brands that once needed IBDs to reach customers are increasingly finding their own way to them. As too many well-loved shops are being forced to close their doors, we’re asking what it takes to build a bike dealership that lasts.
This three-part conversation gets to the heart of what independent bike retail is facing right now.
Tuesday August 18 2026
4:00pm BST · 11:00am EDT
About an hour
Live webinar · recording included
The three-part conversation
What changes when your retail solution connects shop floor, ecommerce and supplier?
The conversation
When your system connects directly to your suppliers, the buying conversation changes. You can walk into rep meetings with your own sell-through data, check live stock from the till, and make promises at the counter you know you can keep.
The channel
A connected retail system means your ecommerce reflects what’s actually on your floor, in real time. Customers searching for what you sell can find it, buy it and collect it, without you maintaining two separate operations.
The customer
When the back office system runs like clockwork, the person behind the counter can focus on the person in front of them. The right stock, the right information, and a store experience that builds trust and keeps customers coming back.
On the floor at Andy Jordan’s Bike Warehouse
“I will pay extra for good service. If somebody’s providing a very high level of service and something’s getting done the way it needs to be done, on time, as promised, that’s worth something.”
Drew Jordan · Andy Jordan’s Bike Warehouse
Here’s where to start
Everything you need to build a better-connected bike shop
Browse these practical resources to learn how to lead with ecommerce that helps customers find what they want, smart data-driven ordering, and staff that are present on the floor (not buried in admin).
Watch the webinar
Know your numbers.
Run your shop with confidence.
Most independent bike shops are working hard but flying blind on margin, stock and what the workshop is actually worth. It’s time for that to change.
Article
Great service, lost sale: what’s actually happening in bike retail?
Your bike shop delivers great service but still loses sales to Amazon and DTC brands. Here’s what’s actually standing between the customer and the sale.
Article
The customer who’s changing independent bike retail
The customer walking into your bike shop today is more informed, more connected and more demanding than they were five years ago. Here’s what that means for how you run your business.
Article
Why the customer journey starts long before anyone walks through your bike shop door
Most bike shop customers are searching online before they visit. Here’s how to make sure your shop shows up, your website works, and your inventory is ready to sell.
Article
From supplier catalog to shop floor to website: what a truly connected bike shop looks like
Without your own data in the room, the supplier conversation is theirs to lead. Here’s what to change before the next rep visit.
Ready to run a better-connected bike shop?
Watch the webinar for advice from one of the industry’s leading voices. Prefer to get started right away? Let us know when you’re free and we’ll be in touch.